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Feihe Dairy Wins Two More Awards

2019-12-23

 On the 17th, the 2019 Annual Meeting of the World Managers was held in Beijing. Feihe Dairy won two awards, "China Infant Milk Powder No.1" and "Top Ten Influential Infant Milk Powder Brands in China " presented by the World Brand Lab.
The World Brand Lab is an international and professional brand evaluation organization, with is evaluation method BVA cited and adopted by more than 1,000 large companies around the world, consistently respected by the world's business and management academia, with its appraisal results being world-class authoritative certification of enterprise brand value. Feihe again won two heavyweight awards, affirming the Chinese brand image shaped by it and the value of Chinese brands interpreted by it, reflecting high recognition of Chinese brands by international institutions.
For many years, Feihe has been deeply rooted in Qiqihar, a hot land for development, taking root in the World Golden Milk Source Belt at 47 Degrees North Latitude, forming an industry cluster integrating "Agriculture, Animal Husbandry and Industry" realizing 100% raw milk being processed into powder at a time, thus guaranteeing the freshness and high quality of its products from the source. At the same time, with China's breast milk as the golden standard, Feihe has continuously upgraded its formula to create milk powder that is "more suitable for Chinese babies." At present, a large number of "new domestic products" represented by Feihe are presenting to the world the ingenious qualities of Made in China.
A brand is not only a passport for enterprises to go global, but also an important reflection of national competitiveness. From clothing, food, housing and travel to the pillars of great powers, in more and more industries and fields, Chinese brands are catching up and becoming popular products in the international market. While ensuring a foothold on the Chinese market to reinforce internal skills, Feihe has set its sights on the world, dedicated to building a world-class dairy company. On the one hand, Feihe has won Gold Award of Monde Selection for five consecutive years and has been shortlisted in the World Dairy Innovation Awards for three consecutive years; on the other hand, Feihe has established an infant milk powder factory in Canada to export its rich production experience, research and development strength, equipment and technology focused on the infant milk powder field to an agricultural power and filled up Canada's gap in the production of infant milk powder, realizing "brands going global" and "thinking going global".

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